The Pa Mobbs Sauvignon Blanc is 1 of 3 Pa Mobbs labels to be released. The others being a Shiraz and Chardonnay.
Below is an extract from “The Pa Mobbs Story”
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“Born in McLaren Flat in 1901, Pa Mobbs became a local legend. His parents, Arthur and Edith Mobbs,
known by all as “Art” & “Ede”, were pillars of the community. Prominent in the church, active chorists
and trustees of the oval committee, the cricket-loving Mobbs had high expectations for their only son,
Percival Arthur.
Early on, his initials morphed into his lifelong nickname, “Pa”, which he loved. It gave him an advance
on seniority and smothered reference to the name Percival which, apart from an English cricketing link,
was definitely not his preferred choice.
Pa was a good student. His proud parents ignored misdemeanors and shortcomings, basking instead
in the glory of Pa’s five A+ marks in Grade 4 for Arithmetic, Spelling, Reading, Geography and Drawing.
Mind you, he never again achieved such results. Little did Art & Ede realize, but that year, 1910,
Pa pulled out all stops to impress the first ever young lady with whom he was mildly infatuated;
one sweet Mabel Anne Donaldson. Or MAD as she was secretly ascribed.
In those days, Art toiled as a ‘foreman’ at “Clement’s Brook”, the well-established mixed farm of the
family of Pa’s school chum, Clarry Cooper.
Over the time, as Art toiled and Pa followed in his somewhat disappointed father’s footsteps,
“The Brook” as it was known to all, evolved as adedicated producer of currants for table consumption,
with a few almond trees adding wonderful blossom in winter. Over time, as additional land was cleared,
table wine grape varieties were planted.
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Shed Space was asked to create the book and the wine brand for Pa Mobbs including related artwork and stationary.
The history of Pa has been gathered from 100 year old photographs and letters donated by local historians.
The labels were first designed as concepts on the computer, printed in sections and individual elements were then
hand-traced to achieve a unique look and feel.
We also created 1000 hand stamped neck tags linking the history of Pa Mobbs to the Currant Shed restaurant.
